Thursday, October 27, 2016

Market Leader: Intermediate Unit 1 Brands: Vocabulary p.7

(Supplementary Materials for Specific Textbooks--Market Leader Intermediate)

Cards (docs, pub)--I cut up these cards before class, and use them for various games (grab the card, describe your card to your partner, steal the bacon, etc.)

brand loyalty

brand image

brand stretching

brand awareness

brand name

product launch

product lifecycle

product range

product placement

product endorsement

market leader

market research

market share

market challenger

market segment

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