Consumers are increasingly aware that the fast fashion industry generates _________,
pollution, toxic chemicals, poor working conditions, and more. Environmentally,_______
fashion business is more damaging and more polluting than any other industry, ______
from the oil _________.
But a new generation of clothing companies are taking a different approach. _________
mission is to change our relationship to the clothes that we wear and at the same _____
to change the approach of the fashion industry. Perhaps the biggest problem with _____
fashion industry is that consumers buy too many clothes. And that’s part of why there __
so much _________.
To tackle this problem, companies, such as Y Closet in China, are now _________
consumers the option to rent clothes instead of buying them. Customers sign up for ___
online service and pay a fixed monthly fee. They get their clothes in the mail. ________
advantage is that when you’ve finished with them, you simply send them back to _____
cleaned, and then rented by someone else. The result is that people buy far _________
clothes.
But the problem is not just that consumers buy too many items of clothing. It’s also ____
having bought them, they don’t wear them. Companies, such as By Rotation, ________
tackling this problem, too, with a peer-to-peer rental service. Peer-to-peer _________
services allow customers to rent their clothes to each other. By Rotation never _______
sees the clothes themselves. Users of the brand create an account and take photos ___
their clothes with the app. They decide how much it will cost to rent each item ________
clothing and how long someone can rent it for. As with Y Closet, the result is _________
consumers buy fewer clothes and so generate less _________ .
Clothing rental companies are not the only ones tackling the problem of _________.
Amazingly, between 15 and 40 percent of the fabric from a normal clothing factory ____
up as waste on the factory floor. One way to reduce waste is to use this discarded ____
to make clothes. That’s exactly what Cambodian company Tonlé does. Tonlé buys ____
waste fabric and uses it to make its own fashion collection. Not only that, but Tonlé’s
factories avoid using toxic chemicals. In fact, they claim, 80 percent of their _________
used for coloring or dying clothes are _________.
Another company that is trying to turn fashion around is Spanish brand, EcoAlf. ______
want their fabric to not only do no harm, but to also benefit the environment. So, Ecoalf
gets the material to make their fabric from the ocean itself. Every year, they _________
over 150 tons of plastic from the ocean. This plastic is then turned into fabrics, _______
are used to make shoes and _________.
Patagonia, an American outdoor clothing brand, is another company that is trying _____
stop people from buying and discarding so many items of clothing. Patagonia ________
that fashion should be about manufacturing items people want to keep forever. _______
approach is to sell good clothes that last a long time and to repair the clothes ________
necessary so that they last longer. To achieve this goal, Patagonia has a repair _______
that repairs customers' clothes for a reasonable fee. They also offer easy ways _______
recycle the clothes once they can no longer be repaired. Patagonia shows that _______
clothing company doesn’t have to sell more to be profitable. The company has _______
turnover of around 1 billion dollars a _________.
Consumers are increasingly aware that the fast fashion industry generates waste,
pollution, toxic chemicals, poor working conditions, and more. Environmentally, the
fashion business is more damaging and more polluting than any other industry, apart
from the oil industry.
But a new generation of clothing companies are taking a different approach. Their
mission is to change our relationship to the clothes that we wear and at the same time
to change the approach of the fashion industry. Perhaps the biggest problem with the
fashion industry is that consumers buy too many clothes. And that’s part of why there is
so much waste.
To tackle this problem, companies, such as Y Closet in China, are now offering
consumers the option to rent clothes instead of buying them. Customers sign up for the
online service and pay a fixed monthly fee. They get their clothes in the mail. The
advantage is that when you’ve finished with them, you simply send them back to be
cleaned, and then rented by someone else. The result is that people buy far fewer
clothes.
But the problem is not just that consumers buy too many items of clothing. It’s also that
having bought them, they don’t wear them. Companies, such as By Rotation, are
tackling this problem, too, with a peer-to-peer rental service. Peer-to-peer rental
services allow customers to rent their clothes to each other. By Rotation never actually
sees the clothes themselves. Users of the brand create an account and take photos of
their clothes with the app. They decide how much it will cost to rent each item of
clothing and how long someone can rent it for. As with Y Closet, the result is that
consumers buy fewer clothes and so generate less waste.
Clothing rental companies are not the only ones tackling the problem of waste.
Amazingly, between 15 and 40 percent of the fabric from a normal clothing factory ends
up as waste on the factory floor. One way to reduce waste is to use this discarded fabric
to make clothes. That’s exactly what Cambodian company Tonlé does. Tonlé buys this
waste fabric and uses it to make its own fashion collection. Not only that, but Tonlé’s
factories avoid using toxic chemicals. In fact, they claim, 80 percent of their chemicals
used for coloring or dying clothes are edible.
Another company that is trying to turn fashion around is Spanish brand, EcoAlf. They
want their fabric to not only do no harm, but to also benefit the environment. So, Ecoalf
gets the material to make their fabric from the ocean itself. Every year, they remove
over 150 tons of plastic from the ocean. This plastic is then turned into fabrics, which
are used to make shoes and clothing.
Patagonia, an American outdoor clothing brand, is another company that is trying to
stop people from buying and discarding so many items of clothing. Patagonia believes
that fashion should be about manufacturing items people want to keep forever. Their
approach is to sell good clothes that last a long time and to repair the clothes when
necessary so that they last longer. To achieve this goal, Patagonia has a repair service
that repairs customers' clothes for a reasonable fee. They also offer easy ways to
recycle the clothes once they can no longer be repaired. Patagonia shows that a
clothing company doesn’t have to sell more to be profitable. The company has a
turnover of around 1 billion dollars a year.
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