Cards (docs, pub)--I cut up these cards before class, and use them for various games (grab the card, describe your card to your partner, steal the bacon, etc.)
brand loyalty
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brand image
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brand stretching
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brand awareness
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brand name
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product launch
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product lifecycle
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product range
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product placement
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product endorsement
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market leader
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market research
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market share
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market challenger
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market segment
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