Market Leader: Intermediate Unit 1 Brands: Starting up p.6

(Supplementary Materials for Specific Textbooks--Market Leader Intermediate)

Transcript (docs, pub)

There are 5 mistakes in this transcript.  Can you find them?

Do you buy brands?

Yes, I do. I am basically pro-brands. If you buy a branded product, it’s a guarantee that the quality is fairly good and the product is reliable. Another reason is you attract a bit of attention if you buy something stylish, and branded products are usually stylish and have a good design.  Let’s face it, a few people buy brands because they want to impress other people. They want to show that they have style and good taste.

Do you buy brands?

No--well, not actively, anyway.  I don’t want to give free advertising to companies.  I hate all the advertising hype around brands.  And I don’t want other people to think I’m trying to impress them with lots of logos.  And I also get fed up with seeing different things wherever you go.  If you buy a suit from a famous brand, you’ll see four people with the same suit that month.  It’s so interesting. Oh, another thing-am I buying the genuine product or an illegal copy?  Basically, I want value for money-- I won’t play inflated prices for a name, a fancy logo and packaging.  However, I do buy brands for my mother --especially sports good and trainers.  It’s always Nike Adidas or Reebok.

Answers:

Do you buy brands?

Yes, I do. I am basically pro-brands. If you buy a branded product, it’s a guarantee that the quality is fairly good and the product is reliable. Another reason is you attract a bit of attention if you buy something stylish, and branded products are usually stylish and have a good design.  Let’s face it, a few most people buy brands because they want to impress other people. They want to show that they have style and good taste.

Do you buy brands?

No--well, not actively, anyway.  I don’t want to give free advertising to companies.  I hate all the advertising hype around brands.  And I don’t want other people to think I’m trying to impress them with lots of logos.  And I also get fed up with seeing different the same things wherever you go.  If you buy a suit from a famous brand, you’ll see four five people with the same suit that month.  It’s so interesting boring. Oh, another thing-am I buying the genuine product or an illegal copy?  Basically, I want value for money-- I won’t play inflated prices for a name, a fancy logo and packaging.  However, I do buy brands for my mother kids--especially sports good and trainers.  It’s always Nike Adidas or Reebok.